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Thursday, February 8, 2024

TikTok Is Now Delivering Viral Dishes like Baked Feta Pasta Nationwide (Exclusive) - Yahoo Singapore News

'Creators' Kitchen as seen on TikTok' is a partnership with influencers and Virtual Dining Concepts to bring trending recipes to food delivery apps like DoorDash and Grubhub

<p>Courtesy of Virtual Dining Concepts</p> Creators

Courtesy of Virtual Dining Concepts

Creators' Kitchen As Seen on TikTok food

If you can't cook, but still want to try the trending recipes you see on TikTok, you're in luck.

Creators' Kitchen as seen on TikTok is the latest delivery-only restaurant — and it's now available in over 30 states, PEOPLE can reveal exclusively. The social media platform teamed up with its top food content creators and Virtual Dining Concepts to bring a variety of recipes to Doordash, Uber Eats and Grubhub.

Its debut dishes include Pasta Chips and Dip (inspired by @bostonfoodgram), a Chopped Italian Sandwich (@ninjacue), Crispy Lemon Chicken with Arugula (@chefdonny), Creamy Shrimp Scampi Linguini (@_jennadenise), Cajun Chicken Pasta (@thewotondon), Italian Stuffed Bread Sandwich (@justinpausutto), Fried Lasagna (@rappingchef), and Best Pasta Ever (@everything_delish).

<p>Courtesy Virtual Dining Concepts</p> Baked feta pasta

Courtesy Virtual Dining Concepts

Baked feta pasta

Perhaps the most recognizable menu item is Baked Feta Pasta (inspired by @feelgoodfoodie). The dish — pasta, feta, cherry tomatoes, olive oil and basil — appears to have been created by Finnish food blogger Jenni Häyrinen in 2019 but reached viral fame thanks to @feelgoodfoodie in 2021.

PEOPLE got a first taste of the pasta and found it to be less creamy than the at-home version but still a unique and flavorful combination of ingredients. (You could choose to reheat the dish to melt the feta and mix it well to achieve more of that emulsified sauce.)

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Another favorite was the Chopped Italian Sandwich, which is just as it sounds. The finely chopped ingredients mean you get a bit of everything in one bite.

Prices start at $8 for the sandwiches and range up to $19 for the more substantial dishes like Cajun Chicken Pasta. The company teased that menu items "will change frequently" to keep up with new trends.

<p>Courtesy Virtual Dining Concepts</p> Creators' Kitchen food

Courtesy Virtual Dining Concepts

Creators' Kitchen food

Because Virtual Dining Concepts does not open brick and mortar locations, it "offers restaurants across the country the opportunity to opt-in, become a market partner, and participate in the hottest food trends," according to a release.

"Working with TikTok creators to develop and market the menu of this brand has been an exciting endeavor," said VDC co-founder Robbie Earl. "With creators steadily producing new recipes and content, Creators’ Kitchen As Seen On TikTok will always be relevant and inspiring.” 

Related: McDonald’s CEO Says the Chain Will Put ‘More Attention’ on ‘Affordability’ in 2024

<p>Courtesy Virtual Dining Concepts</p> Italian chopped sandwich

Courtesy Virtual Dining Concepts

Italian chopped sandwich

Fans can order on the company's website or search the delivery apps for Creators’ Kitchen As Seen On TikTok.

Earl and TikTok first announced the collaboration in late 2021 and at the time, confirmed a cut of its profits will be going to the creators and other up-and-coming food influencers on their platform.

Virtual Dining Concepts has found success with this model before, partnering with celebrities like Mariah Carey (Mariah's Cookies) and YouTube star Jimmy Donaldson (MrBeast Burger).

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