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Wednesday, June 19, 2024

Northfork partners with Thermomix on recipe shopping experience via food retailer El Corte Inglés - Retail Technology Innovation Hub

Northfork, a specialist in recipe shopping technology and meal planning solutions, has announced a partnership with Vorwerk Corporate Group and El Corte Inglés.

This will enable customers of Vorwerk Corporate Group’s Multicooker Thermomix to shop recipes directly from the official online platform, Cookidoo, with a checkout experience at El Corte Inglés.

Northfork will provide a software system that enables nearly 8.000 shoppable recipes on Cookidoo, Thermomix’s official online platform.

This initiative will benefit 450.000 Cookidoo subscribers in Spain, where the food retailer El Corte Inglés will provide the grocery assortments linked to Cookidoo recipes.

Users will now enjoy the convenience of purchasing all the ingredients required for their chosen recipes from El Corte Inglés, with the aim of making meal preparation easier and more efficient than ever.

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